I was lucky enough to be at BuzzFeed for during a period of real growth and creativity. There were barely 100 employees when I got there and more than a thousand when I left. I got to manage some great teams and work with some big-time brands who allowed us a lot of creative freedom.
Here is a small selection of the digital campaigns we ran during my tenure as senior lead creative producer and executive creative director.
Toyota wanted to connect with 20-something self-starters, especially Asian-Americans.
Hulu and Disney had a bottomless appetite for posts and quizzes about their shows. As it turned out, so did our audience.
Walgreens wanted to talk about a serious subject (ending child hunger) in an engaging and light-hearted way while educating our audience.
To promote their “extraordinary twist” on sparkling water, Perrier challenged BuzzFeed to put a twist on our normal approach to branded content.