PERRIER: Extraordinary Twist

Perrier wanted to promote their Sparkling Mineral Water Flavors, and challenged BuzzFeed to put an “extraordinary twist” on our normal approach to content. We responded with a design-forward approach focused on artistic expression and individualism. Our two videos garnered over 1.5 million views.

We set a writer, a designer, and a photographer loose on the streets of LA on a mission to define and capture the elusive “Millennial Pink,” which was the talk of the design world in 2017—despite the fact that nobody could seem to agree on what it was.

We set a writer, a designer, and a photographer loose on the streets of LA on a mission to define and capture the elusive “Millennial Pink,” which was the talk of the design world in 2017—despite the fact that nobody could seem to agree on what it was.

We asked noted cocktail blogger / influencer @SpiritedLA to concoct extraordinary twists on classic vintage cocktails.

We asked noted cocktail blogger / influencer @SpiritedLA to concoct extraordinary twists on classic vintage cocktails.

Going to a party by yourself: expectations vs. reality.

We took a client press photo and commissioned six artists to make a custom illustration based on it. The results were surprising, very different and, in one case, super weird.

We took a client press photo and commissioned six artists to make a custom illustration based on it. The results were surprising, very different and, in one case, super weird.

Following the theme of finding extraordinary things in ordinary places, we highlighted 14 young artists on Instagram who were doing legitimate, surprising, and innovative art.

Following the theme of finding extraordinary things in ordinary places, we highlighted 14 young artists on Instagram who were doing legitimate, surprising, and innovative art.

By and large I don’t miss living in NYC. This video still makes me miss living in NYC.